Watched someone spend twenty minutes reading a manual for a coffee maker that just needed the plug pushed in all the way. See this everywhere now, people make everything ten times harder than it needs to be.

Ngl, the scratch test is key. Texture and density gave it away for me last time.

My first logo was forest green and it looked cheap. Switched to black text on white, sales went up 20% that quarter. Loud only works when people already know what you do.