Talked to my plumber about his website and now I'm rethinking our whole 'value prop' thing.

He said, 'Harper, I don't need you to tell me I'm the best plumber in Phoenix. I need you to get my phone to ring when someone's toilet is overflowing at 2 AM.' It hit different because we spend so much time on fancy brand messaging for our agency clients. Has anyone else had a simple chat that made you strip your own pitch way back down to basics?

3 comments

3 Comments

wyatt_mitchell2617h ago

Man, that's it right there... we get so lost in our own echo chamber. The real job is just connecting a problem to a solution, nothing else.

charles_mitchell14h agoMost Upvoted

My barber said he just wants his chair filled, not some story about craft. It's all just matching a need.

linda11414h ago

Yeah but that's kind of sad, @charles_mitchell. If my barber didn't care about the craft, I'd find a new one.