Had a weirdly good week with our email list...

Last Tuesday, we sent a simple welcome email to our new sign-ups and got a 12% reply rate... which is crazy for us. It was just a plain text note asking what they were working on. I think people liked that it wasn't a sales pitch. Has anyone else seen a big jump from making emails more personal like that?

3 comments

3 Comments

abbynelson1mo ago

Yeah the plain text thing is huge, we saw replies go way up when we stopped overdesigning everything lol

mark4361mo agoMost Upvoted

I used to think you needed all the bells and whistles, but seeing replies go up like that really changed my mind lol

blair_taylor321mo ago

Absolutely! I fell into that same trap for years, always adding more buttons and borders. Then I tried a simple text update last month and the difference was crazy. It just feels more honest and way less like you're being sold something. I'm never going back to all that extra clutter.