Vent: I keep seeing agencies push for more social media content no matter what

Honestly, I think the 'post more content' advice is wrong for a lot of local service businesses. We had a plumbing client in Boise who was posting 5 times a week but getting zero calls from it. We cut it back to one really helpful video a month and their lead form fills went up by 15% in 2 months. Has anyone else found that less is more for certain industries?

3 comments

3 Comments

amy_anderson1d ago

Disagree completely, the problem is almost never how much you post but WHAT you post. Your plumbing client's videos probably just got better and more useful. Most local businesses post boring stuff nobody cares about, so of course more of that does nothing. You have to post content that actually solves a real problem people have right now. Doing that consistently, even daily, builds real trust and brings in calls.

jakejones1d ago

Spot on about the boring stuff. It's not just about solving a problem, it's about picking the right problem that people are actively searching for right now. A plumber posting about fixing a running toilet in January gets ignored, but that same video about a frozen pipe during a cold snap goes crazy. You have to match the content to the immediate panic or question. Most businesses just talk about themselves instead of answering what their customer is actually typing into Google at that moment. Do that, and posting more actually works because each piece is useful.

mark4361d ago

So you cut back to one video a month, but how did you pick the topic? Was it based on search data, or just the most common job they got called for? I'm curious about the actual process to find that one helpful thing.