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Tried a simple email change for a client and saw a 20% jump in opens
We were running a campaign for a local gym and the open rates were stuck around 12%. I switched the 'from' name from the gym's brand to the owner's actual first name, like 'Mike from FitLife' instead of just 'FitLife Gym'. Within two weeks, the open rate climbed to over 32%. I guess people are just more likely to open something that feels personal. Has anyone else tested something small like this and been surprised by the result?
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michaeltorres1mo ago
Honestly, that's a huge jump and I'm a bit skeptical. A 20 point increase just from a name change seems off. Did you clean your list or change the send time at all? In my experience, that kind of lift usually means something else was fixed too, not just the sender name. It feels like a one time bump that might not last.
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seth_singh201mo agoTop Commenter
Yeah, that "one time bump" feeling is the worst, isn't it?
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