Rant: I keep seeing florists in my area charge $150 for a centerpiece that wilts in two days because they use grocery store roses.

After losing three wedding clients last month to cheaper, low-quality competitors, I realized the real cost isn't the price but the reputation you lose when the flowers die before the cake is cut.

3 comments

3 Comments

vera_johnson911d agoMost Upvoted

That's a tough spot to be in. How do you even begin to explain that value to a client who's just looking at the bottom line? Do you show them side-by-side photos of your work versus a wilted grocery store bouquet after 24 hours, or is there a better way to prove your worth upfront?

jana_jones11d ago

Honestly, showing the wilted flowers might backfire and just look mean. A client focused on price could see that as a cheap shot instead of proof. Piper779 has a point about framing it as cost per day, but even that feels like a math test for someone buying a feeling, not a product. Sometimes the value is in the experience and care, which you can't put a number on. Trying to prove worth with just facts can miss the whole point of what you're selling.

piper77911d ago

Exactly! I'd skip the sad flower pics and just tell them my bouquets last twice as long, so they're actually cheaper per day.