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Unpopular opinion: Most agencies overcomplicate client reporting with 20 page decks.
Switched to a single slide with three core metrics and our client retention jumped 15% in a quarter. Anyone else found simpler is better for keeping clients happy?
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avery_flores1713d ago
My old boss used to say a 20 page report is just a receipt for the hours they billed. Clients don't want an audit, they want to know if they're winning.
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diana51213d ago
Exactly. Just tell me the score.
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