The $50 retargeting tool I thought was snake oil

I spent six months ignoring those cheap retargeting popups because I figured they were spammy junk. Then a client in Phoenix asked why their abandoned cart rate was so high and I finally caved and tried one that costs $50 a month. After 3 weeks we recovered 12 lost sales worth about $1,400 total from people who literally left mid-checkout. Has anyone else had a tool that seemed too basic to work but actually pulled through?

3 comments

3 Comments

karen_sanchez492d ago

Wait, you recovered $1,400 in three weeks from a fifty dollar tool? That math actually checks out hard. @quinncarr I know right, I was in the same boat thinking cheap stuff would ghost me after a month or two.

quinncarr2d ago

Yeah I know the feeling, spent way too long ignoring cheap stuff that actually works.

emerym362d ago

Is it really that good though or do we just tell ourselves that to justify not spending more? I've been burned by too many "budget friendly" things that fell apart after a few months.