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Sorting my junk drawer flipped how I see client feedback forms

I was cleaning out my junk drawer full of old receipts and bits. It hit me that our agency's feedback forms are too long and cluttered (you know, like asking for every tiny detail). I think short, simple questions get more honest answers. Most teams I talk to want comprehensive surveys, but I swear less is more. Seeing my drawer organized with just the essentials proved it to me.
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3 Comments
mila_bailey
Sorting your junk drawer gave you that deep of a take?
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blair_taylor32
I see what you mean about teams wanting full surveys, but that's not always true. Some groups actually push for shorter forms to respect everyone's time. @mila_bailey mentioned the deep take, and it's worth noting that feedback has to be helpful, not just fast. If you only ask simple questions, you could skip over the real reasons behind a client's feelings. Adding a few open ended questions lets people share more without clutter. It's about balance, not just making things short.
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wright.shane
Remember when my buddy Chris tried those super short customer surveys? He cut everything to yes/no to save time, but the feedback was useless without knowing why scores were low. After adding just one "what went wrong?" box, people wrote detailed reasons that actually helped his team improve, lol.
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