PSA: My client thought 'influencer outreach' meant yelling really loud!

He started demonstrating in our meeting room! I quickly clarified it's about connecting with popular online people, not volume.

4 comments

4 Comments

davidyoung1mo ago

Good grief, a friend's client thought "organic search" meant finding healthy recipes. We had to show them actual search results, much like laurasmith using Instagram. Some terms just sound different than they are.

victor_lee1mo ago

Actually Instagram uses an algorithm too, so it's not a perfect example of organic results.

laurasmith1mo ago

Last week, I just pulled up their Instagram page to explain.

wade_wells1mo ago

Ever notice how people get it instantly when you show them instead of just telling? I had to draw a cloud storage diagram on a napkin last month because "the internet's hard drive" made zero sense to them. Some ideas just need a picture.