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Just realized how much my client's kid changed my view on TikTok ads
I was talking to a client over coffee last week, a local bakery owner, about their slow social media growth. His 16 year old daughter was there and just said, "Your ads look like my homework." She showed me her feed, full of raw, shaky phone videos from small shops, and said people skip anything that looks "too made." We switched their strategy to just filming the bakers icing donuts with trending audio, no fancy edits. Their follower count went from 200 to over 2,000 in a month. Has anyone else had to totally drop the polished ad look for a specific platform?
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lindag333d ago
That line about ads looking like homework is so true. I see it all the time. My team worked for weeks on a perfect, smooth video for a cafe, and it did nothing. Then the owner posted a quick clip of steam coming off a fresh pot of coffee with a popular song, and it blew up. It feels wrong to spend less time on it, but that real, unpolished look is what gets people to stop scrolling.
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paul_taylor213d ago
Yeah, the "real, unpolished look" you mentioned is the whole game now. I read something about how our brains are trained to skip anything that looks like a proper ad. That quick coffee clip works because it feels like a friend sent it, not a brand. It's a tough pill to swallow after putting in real work, Linda.
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the_wendy3d ago
Totally get that feeling. Used to think you needed the fancy camera work and a script to make something good. Then I saw a local bakery just film their baker's hands shaping dough with flour everywhere, no talking, and it had more heart than any ad I've ever made. Changed my whole view on what "quality" really means online now.
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