Ditched HubSpot for Mailchimp after 5 years, kind of regret it

I ran my little agency on HubSpot since 2019. Seemed like the pro choice. But the price kept creeping up, $800 a month last I paid. So I swapped to Mailchimp 6 months ago to save money. The automation stuff is clunkier and my open rates dropped a bit. Anyone else make a switch like that and feel stuck?

3 comments

3 Comments

phoenixw1122d ago

Start with the open rates thing. Did you actually track what changed in your email content or sending schedule around the same time you switched, or are you sure it's the platform itself?

michaeltorres22d ago

That 8% open rate dip you saw at the switch could also be from a change in how your emails land in inboxes, not just the content. Some ESPs have different sending IPs or authentication setups that affect deliverability more than you'd think. Did you check your spam rates before and after the migration, or run any inbox placement tests?

seth_shah21d ago

Huh, yeah I heard deliverability can tank just from switching IPs.