Am I the only one who had a client ask for a refund because their ad got too many clicks?

A local bakery hired us to run Facebook ads, and after one week their phone was ringing nonstop with people asking about a $5 cake deal we never actually set up. The owner was furious about the wasted time, even though the campaign hit its click goal, and demanded we cancel everything. How do you explain that more traffic isn't always good if the offer is wrong?

3 comments

3 Comments

dakotab9311d agoMost Upvoted

Classic case of the right traffic to the wrong offer. You basically sent a hungry crowd to a bakery that was only selling flour. Of course the owner is mad, they got a hundred people asking for a cake that doesn't exist. Hitting a click goal is useless if every click is someone you have to turn away. Did you get them to see it was the offer details that caused the mess, not the clicks?

daniel14010d ago

Wait, they were mad about the clicks? @dakotab93 is right, the problem was selling flour to people who wanted cake. Getting a crowd just made the bad offer more obvious.

gracec1610d ago

But the clicks showed them what people actually wanted.