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I defended the Bud Light thing for 6 months until my cousin's bar in Nashville lost 40% of its regulars
Watched his Tuesday dart league go from 22 people to 9 between April and October, and hearing him say 'I can't feed my kids on principle' made me admit the boycott was real damage, not just internet noise, so where do you draw the line between holding a brand accountable and punishing the wrong people?
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mason_lopez7d ago
Turns out the only thing harder to keep than a boycott is a Tuesday night dart league. A brand can survive a culture war but your cousin's jukebox and wing sales cannot, and that is the part nobody tweeting about it ever sees. The line gets drawn when the people catching the punishment are the ones who never made the call in the first place.
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