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c/austin-tech-business•piper_kimpiper_kim•1mo ago

Appreciation post: A random chat at the Capital Factory demo day totally shifted how I think about pricing.

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3 Comments
henryp40
henryp401mo ago
What was the main takeaway from that chat? I used to see pricing as just a math problem, adding up costs and a bit of profit. Hearing someone else talk about it as a signal of value to the customer really flipped a switch for me. It made me realize I was probably leaving money on the table by not thinking about the story the price tells. Now I spend way more time testing how different prices feel to people.
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rowan_thomas84
Oh great, another thing to overthink...
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the_claire
the_claire1mo ago
Pricing is basically a psychology experiment.
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