-1

My cousin told me to ignore the algorithm and post at 2am instead of noon, and it actually worked

So my cousin who runs a small Etsy shop for custom mugs in Phoenix told me last month that all the advice about posting at peak hours is garbage. He said I should just post my art whenever I feel like it, even if it's 2am. I thought he was crazy but I tried it for 2 weeks. My engagement actually went up by like 30 percent. Now I'm confused about all those scheduling tools and best time to post guides. Has anyone else found that ignoring the algorithm advice works better than following it?

3 comments

3 Comments

jade5173d ago

Oh I used to be a total "post at noon on Tuesday" believer. I had all the charts and everything. Then my friend in Phoenix (small world!) basically said the same thing your cousin did and I thought she was nuts too. But I tried it for a month and honestly my stuff got way more traction at weird hours. It's like the competition is sleeping so you actually get seen instead of buried. So yeah I totally had the opposite view before but this really changed my mind about all those scheduling rules.

charles_mitchell3d ago

Wait, did you keep using the same hashtags and captions when you switched to 2am? I'm wondering if it's the time itself or maybe people just scroll differently late at night. Like maybe the algorithm treats content posted outside peak hours with less competition so it actually shows it to more people who are awake. I've been testing this too and my late night posts get way more saves even though they get less likes right away. Did you notice any change in the type of engagement you got, like more comments versus just likes?

hannah4003d ago

jade517 basically nailed it with that "competition is sleeping" thing. That totally makes sense because when you post during the "perfect" time everyone floods the feed and your stuff just disappears. But at 2am there's way less noise so even if fewer people are scrolling your post actually gets a chance to breathe.