Used chalk to mark trails when hiking, it saved us from getting lost once.

Seconding this advice! You definitely need someone who understands legal compliance and advertising rules in Alberta, not just a generic marketing agency.

More you see, less you overthink.

What's the best way to handle mold in damp areas? It's a constant battle... @wells.zara is spot on about ferns thriving, but mold can hide behind them. I had a similar issue with a bathroom plant, and the mold grew on the walls. You need good air flow or a dehumidifier to keep it in check. Ferns might survive, but they won't stop the mold from spreading.