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Hot take: I thought local radio ads were a waste until I heard one at the Edmonton airport.
I was waiting for a flight last month and heard a clear, simple ad for a personal injury firm that just said their name and the phrase 'Edmonton's tough cases'. It wasn't fancy, but it stuck because it was the only local voice in a sea of national brands. What's a small, specific place you've heard a legal ad that actually worked?
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markh8511d ago
Nah, that's still a miss for me. An airport is full of people just passing through, not locals who need a lawyer. That's a huge waste of money even if you remember it.
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holly_reed5511d ago
Wait, is an airport ad really that big of a deal? Markh85 has a point about travelers not needing a local lawyer, but maybe the goal is just name recognition for when they do get back. Seems like a weird hill to die on either way.
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