The shift towards recipe-driven content in digital campaigns for restaurants is something I've been tracking lately

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Funny how that works, giving away recipes to sell more food. We tested it with a pizza place by sharing their dough proofing method in a time-lapse. Cue the armchair chefs in the comments debating hydration levels, but it created insane loyalty and phone orders. Their 'secret' garlic knot recipe video even went semi-viral locally, and they had to make double batches for a week. The key was presenting it as an insider look, not just a tutorial. That approach built a community way more effectively than just posting menus.