Spent 3 hours fighting Google Ads conversion tracking, still not fixed

I set up a new conversion action for a client's landing page and it kept showing zero conversions even though we had 12 sales that day. Turns out I forgot to add the event snippet to the thank you page after the checkout. Has anyone else spent way too long on a dumb tracking mistake?

3 comments

3 Comments

corablack1mo ago

Yeah that "even though we had 12 sales that day" part is probably not accurate. Google Ads conversion tracking only shows what it tracks, not your actual sales. If the snippet wasn't on the thank you page, those 12 sales never even got sent to Google. You likely had no conversions in Ads for that day, not just "showing zero" when there were sales. The real numbers would have been zero in the system since there was no code to fire.

seth_singh201mo agoTop Commenter

@seth_singh20 agree with @corablack there, code has to actually fire for any data to show up.

jade5171mo ago

last month I had the exact same issue with our shopify store. turned out the thank you page template got reset after a theme update and the conversion snippet just disappeared. lost a whole weekend of data before I caught it.