I was wrong about hiring a full time social media person for my Corktown shop

For months I thought I needed someone in house to handle our Instagram and Facebook, so I hired a local grad for $45,000 a year. After three months, our posts felt forced and our sales didn't move. I switched to a small Detroit agency that charges $1,500 a month, and they got us featured in a local news blog within six weeks. Has anyone else made a switch from an employee to a contract service for marketing and seen better results?

3 comments

3 Comments

evakelly8d ago

My cousin's brewery in Grand Rapids had the same issue with their first hire. What made you pick that Detroit agency?

bennett.evan8d ago

Read a good review, @evakelly.

michael6698d ago

Wait, your cousin's brewery had the same exact problem... that's wild. What are the odds?