Rant: three guys at the Columbus meetup last Saturday kept calling their mood boards "client alignment docs"

Aaron Murphy · 2026-10-12T20:15:05.015532+00:00

It matters because when you dress up a simple color palette swap like it's a consulting deliverable, the client thinks they're buying strategy instead of taste, and then nobody knows what they actually paid for, so has anyone else watched this renaming thing creep into their own pitch decks or is it just a Midwest agency quirk?

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Rant: three guys at the Columbus meetup last Saturday kept calling their mood boards "client alignment docs" | Creative Pros Network - Thought Shares